Dubai real estate prices are experiencing some changes. Prices in older districts located in Dubai have are changing and adjusting, with Deirah and Bur Dubai topping the list. Meanwhile, properties in Dubai Marina are changing as well. Studio and three-bedroom apartments that are on sale saw a decrease of 18% and 14% respectively. Renting rates for studios stayed the same, while three-bedroom renting rates are decreasing by 7%.
This report from Dubizzle also says apartments in Dubai Marina is the most popular real estate in Dubai for 2 consecutive quarters, with a staggering 4.9 million searches for one-bedroom apartments between April and June this year. Sales prices here have been decreasing, with an 18% and 14% change in studio and three-bedroom apartments respectively. Dubai Marina’s popularity remained at the top spot for two consecutive quarters in a row, with an impressive location being the most searched during this year’s Q2 with over 20 million searches.
Property price tags for Dubai real estate’s prime location Palm Jumeirah, saw a change in sale prices as well. Prices for studio and two-bedroom apartments are increasing from 1.45 Million to 1.54 Million and 3.2 Million to 3.5 Million respectively.
The other side of the city also had price changes. Real estate in Dubai’s Deira showed price increases due to a lack of new properties along a sustained demand by occupants. This is why even if prices in these so-called older areas are relatively more affordable than new property developments, there is still a price shift that makes it better aligned with property prices across Dubai. Rental prices for studio apartments in Deira climbed by 18%, while those in Bur Dubai went up from 60K to 65K. Three-bedroom unit prices in the same location also increased from 150K to 158K.
Asked to comment on the report, Dubizzle’s Product Marketing Manager for properties Ms. Ann Boothello said: “The Dubai property market is softening as per the price changes experienced in Q2 this year. Some areas have experienced while older areas in Dubai showed price increases in reflection to a maintained level of demand for these older units and the alignment of their prices with those in newer areas in Dubai. An example of this is that now a studio in Bur Dubai is rented out for AED 65,000 annually and in Dubai Marina at AED 70,000.”
She continued to say that “prices of properties for sale decreased across Dubai, with the exception of studios and 2 BR apartments on the Palm Jumeirah increasing up to 6%. Abu Dhabi on the other hand, experienced price increases in for sale and rent properties; however Al Reem Island saw a drop in prices for 1, 2, and 3 bedroom apartments.”
Friday, September 18, 2015
Report shows interesting Dubai Real Estate Properties price trend
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Wednesday, September 9, 2015
New Luxury Hotel to be operated by Jumeirah Group in RP Global’s Mixed-use Development
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Friday, September 4, 2015
The Maturation of Real Estate in Dubai
Dubai, compared to its neighbouring emirates and countries within the GCC, has been known to have a very distinct freehold on the way they conduct business. However, there has been a requirement for increased regulation in the market recently, which means that the free-reign of freehold might be coming to an end. But not for the wrong reasons.
After the property bubble collapse left so many investors with bad experiences a few years ago, it was high time for the government in Dubai to enforce strict procedures and rulings for the Dubai real estate market.
Over recent years, Dubai has seen increases in regulations and increased amount of stability in the market in what experts proclaim as a maturing of the market.
Typically there are many definitions of what may defined as a mature market, but a few key identifiers could be described as follows:
• A market is mature when prices have reached a state of normalcy.
• When movement in customers’ needs and desires do not appear to be evolving rapidly.
• Consolidation by leading competitors reducing competition.
• Market shares of leading competitors being solidified and changing gradually, if at all.
• Regulatory frameworks, legal protections and regulations aimed at protecting consumers and businesses are in place and implemented.
• Steady regular profits and growth for the developers.
The United Arab Emirates has only recently been classed as an emerging market by the MSCI. This means it has a long way to go before it’s on par with more developed countries and cities. But looking at the identifiers above, there are a few items pointing to market maturation. So we asked Andrew Chambers, CEO of GGICO Properties and long time real estate veteran, for enlightenment as to what would be the signs that a real estate market is maturing?
INCREASED REGULATIONS
- Increased regulations aimed at reducing short term speculation and flipping is when speculators buy, with minimal deposit down and flipping or reselling before property is even registered with Oqood. Oqood is a service provided to developers by the Dubai Land Department which aims to ease the registering of all types of contracts between off-plan properties developers and buyers. It allows developers to manage their off-plan properties and participants within a simple framework and user-friendly bilingual Arabic-English interface.
While this was rampant before, it is much less prevalent now—with RERA regulations prescribing registration of transactions. Also, the rate of capital growth of property has slowed tremendously compared with certain years over the last decade.
MORE NEGOTIATIONS
- Buyer and seller expectations on a price to exchange are at least close enough to allow for realistic negotiations. At present, sellers are asking higher prices than buyers are willing to pay. This has slowed the rates of sale in the market.
LESS RISKY FINANCIAL LEVERAGE
- When small firms or individuals borrow multiple times and speculate on “off plan” or projects with payment plans in hope that they can resell and make a premium before later payments due.
STABILIZING MARKET PRICES
- We still see more of a supply driven market, which has suited Dubai’s great growth and has worked when viewed over 10 years or so. But with a steady, measured and considered growth, a planned release of products will help stabilize the market. The market remains a little oversupplied at the luxury end and the impact of lower oil prices and stronger dollar will undoubtedly dampen the demand from overseas investors. However, domestic demand at the mid-end remains inelastic to these macro trends and developers and investors that capitalize on this will be amply rewarded in the years ahead.
BROKERAGE MARKET
- Tremendous steps have been and are continuing to be taken to control the behaviour of brokers. Also, the slow down clears out many non-performing agents and agencies. Less rogue agents and slowing down the amount of players in the market will be good for market confidence and stability.
AFFORDABILITY
- The last decade has seen an enormous volume of Top End/Luxury properties become available, which has sold well. Unfortunately, this has left behind the requirements of regular, salary earning expat demands from those living and working here, with requirement for more modest housing that can be afforded from salaries and a level of mortgage. This is now starting to be addressed by some developers in areas such as SO and DSC, where more mid level property, with good payment plans allowing people to buy to occupy.
CLEARANCE FROM BANKS BOOKS OF TOXIC/PROBLEM STOCK
- The past 5 years has seen banks stuck with many non-performing or incomplete properties in default. This is not good for a stable property market. This seems to be resolved now, with many projects restarted with adequate finance and good business plan to see the construction to completion.
SUMMARY
Whilst there is some way to go for Dubai to be recognized as what the world sees as a Mature Market, Dubai has well survived turbulent times and a number of the issues raised here either resolved or in the process of being resolved.
Nevertheless, it is still important to keep Dubai as being seen as a robust and very positive market position in the World’s eyes.
This can be helped with the continued investment in infrastructure and continual innovation and investment in such opportunities as EXPO2020, WC Airport growth, continued development of tourist attractions such as mid range hotels, theme parks, and other attractions to boost further Tourism growth.
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Thursday, August 27, 2015
Dubai’s retail optimistic with tourism’s wave
Original post from Roots Land Real Estate
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Thursday, August 20, 2015
The Dubai Retail Real Estate Market Prediction vs Reality for 2015
SOURCE: Roots Land Real Estate
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Friday, August 14, 2015
Dubai Development Legal Requirements from Al Zahmy
Now, to tackle some of the real estate developer’s obligations, the following question must be answered:
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Thursday, August 6, 2015
Real Estate in Abu Dhabi Experiences Significant Growth in the Real Estate Sector for 2014, 2015 Looking Better
-Jeremy Oates
Source: Roots Land Real Estate
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Monday, July 27, 2015
Dubai Property Market Update - Dubai Properties
The real estate in Dubai and the UAE has experienced a breakthrough this year, following the positive performance of the market last year, 2014. This is a major sign of growth and confidence for all the players in the field, especially right after the plummet of the real estate industry during the recession. There have been many improvements made by the industry recently. It has matured in terms of best practice, and serving up regulations & laws to protect both the investor and the developer. These changes have made a positive contribution to ensuring controlled, sustainable market growth in the years to come.
The latest industry reports have reflected a slowing, albeit gradual, pace of price increase; which means that these changes made are positively impacting market behaviour.
From a Dubai Properties perspective, the market this year has put us in a desirable position to build on the strategies that allowed us to experience growth across our portfolio in 2014.
Last year, the demand from investors for residential projects such as Dubai Wharf launched at Cityscape has continued to perform strong, and we expect the same performance from projects that we’ll be addinf this year. As noticed, other DP developments have recorded sell-outs and prompted the release of further units last year.
We believe 2015 will build on the success that we made last year. For the real estate market, and for DP in particular, our strong sales has been a clear reflection of not only the positive market conditions, but also our successful strategy to develop practical, high quality, and sustainable projects in every segment and area of Dubai that offer essential amenities and facilities to enrich the lives of residents and end users.
DP has already delivered over 36,000 residential units, 2.8 million sq. ft. of office space and over 1.2 million sq. ft. of retail space to the market across key areas of Dubai. The main projects that were launched in 2014 include: Mudon, Remraam, Manazel AlKhor, and Dubai Wharf, some of which, as said earlier, experienced sell-out successes.
DP will continue to develop a growing portfolio of retail, commercial, residential, hospitality and mixed-use projects, and we are still continuing to grow, as future projects across all sectors are being put in the pipeline. These aim to be tailored to meet the needs of real estate investors in the region. We will continue to align our business with the current market demand by launching new projects that provide strong investment opportunities.
Collectively, the real estate industry in Dubai is continuously experiencing strong growth with investors looking for ‘value for money’ projects across the city with completed infrastructure, accessibility and quality building and finishing. Our projects will continue to meet this market demand in line with Dubai’s growth across the residential, commercial, and retail sectors while continuing with the strategy to develop projects in prime locations of Dubai.
Winning the Expo 2020 presents a huge opportunity for Dubai’s real estate industry, and as a leading developer with a wide range of projects in every segment and area of Dubai, we are well-placed to capitalise on the increasing requirements which this will bring.
Moving forward, we plan to launch more projects that cater to the increasing population expected in Dubai over the coming years, from affordable apartments, to villas & townhouses, and high-end luxury accommodation across key areas of Dubai.
Mohammed Al Habbai
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Monday, January 24, 2011
Dubai Property Prices To Fall Another 10%
A Dubai real estate boom collapsed in late 2008 when he was beaten by the global financial crisis and debt crisis of the Persian Gulf state is.
Housing prices in the state of the Persian Gulf, home of the tallest building in the world, which has 900 homes plunged 58 percent from their peak in the fourth quarter of 2008, according to the median estimate of 15 banks, firms investment and research institutions.
Prices in Dubai and Abu Dhabi fell five percent and 10 percent respectively in 2011, according to the survey, which was taken last week.
The decline continued in 2012 with prices of 4 per cent in Dubai and Abu Dhabi 4 percent, according to the median forecast.
Abu Dhabi, United Arab Emirates and home to most of its oil, weathered the financial crisis better than Dubai, but now faces an oversupply of goods. Prices have already fallen by 45 percent.
In the latest sign of the housing market is in trouble, Abu Dhabi government has intervened with an aid package of $ 5.2 billion for the state's largest developer Aldar Properties will help the company meet looming debt obligations.
Analysts do not see the Dubai real estate market bottom out until the second half of this year, as soon as possible.
Rents in Abu Dhabi is to reduce by 13 percent in 2011 and 5 percent in 2012, according to a median forecast of 12 analysts.
Related articles
- Tabreed Bonds Show Investors Bet on Support: Islamic Finance (businessweek.com)
- Dubai islands falling into the sea: Dubai World sinks after fund crisis (dailymail.co.uk)
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Wednesday, November 10, 2010
Seddiqi Launches First Branded Rolex Tower in DIFC
Seddiqi & Sons Investment, the real estate arm of the UAE's leading timepiece retailer, Ahmed Seddiqi & SonsAhmed Seddiqi & Sons announced the launch of the Rolex Tower, the first of its kind in the Middle East and the only branded Rolex Tower globally not owned and managed by the watchmaker itself.
Created by Skidmore, Owings and Merrill, the architects behind the Burj Khalifa and Canary Wharf, the Rolex Tower in Dubai is to offer 25 floors of two and three bedroom apartments including two luxurious penthouses, as well as 31 levels of premium commercial space and a ground floor for high end retail offerings. The Rolex Tower's design, finish, panoramic views and bespoke services are the hallmarks of its status as the premiere address in the heart of the city's business district.
Mr Abdul Hamied Seddiqi vice chairman of Ahmed Seddiqi & Sons said that "This venture marks Rolex's first endorsement of the Middle East's property sector and to be entrusted with the Rolex brand is a testament to the company's collaboration with Ahmed Seddiqi & Sons over the last fifty years. The launch of the Rolex Tower demonstrates our conviction that quality and service are among the most vital considerations whether buying a watch, finding a home or building a business."
The materials and expertise deployed in constructing the Rolex Tower underscore the premium nature of the building with 40,000 meters of aluminum and glass being used for the exterior, 3385 tonnes of steel and 29,150 cubic metrics of concrete underpinning all baths and public areas. Residents can enjoy IP TV and video on demand complemented by high speed wireless access while businesses in the Rolex Tower will make use of keyless entry controlled floor access and secure generous onsite parking.
Sourced from www.thenational.ae
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Tuesday, September 7, 2010
Dubai Holding Unit Delays Repayment of $555 Million Loan for Second Time
Dubai Holding Commercial Operations Group LLC, a real estate and hospitality group owned by the emirate’s ruler, said it received an extension on a $555 million revolving credit line until Nov. 30.
All lenders to Dubai Holding Commercial agreed to extend the facility, the company said in a statement to Nasdaq Dubai today. The facility is extended under “commercial terms,” it said.
Dubai Holding Commercial in July received a two-month extension on the loan at “commercial terms,” the company said then.
Source: Bloomberg
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Monday, August 9, 2010
More gloom for Dubai real estate market as second property index shows price falls in second quarter
The oversupply of residential property in Dubai is predicted to peak in 2012 with vacancies of between 25 and 28%, according to the latest real estate report by Landmark Advisory.
At the same time distressed sales are leading to accelerates price declines, according to the Dubai and Abu Dhabi Real Estate Report for the third quarter of 2010 from the consultancy.
‘As prices are falling faster than rents, this is pushing up yields,’ said Jesse Downs, director of research and advisory services at Landmark Advisory.
‘This is positive for the market as higher yields are required to attract investors wary of the weak market fundamentals and perceived downside risk. At the moment, financing remains limited, which means investors continue to dictate market trends,’ she explained.
The report found that sale volumes slowed in the second quarter, compared to the first. Prices for villas dropped by 5% and apartments fell by 5.8% as a result of limited buyers and tighter lending restrictions.
In neighbouring Abu Dhabi quality issues could lead to a rapid reshuffling of the market as the new higher quality supply is delivered, the report also points out. Downs expects only 20% of high end properties in the pipeline will meet the standard, which will have a knock on effect on prices for mid-range homes.
‘However, we predict that this trend will be temporary, with performance weakening and not recovering once the truly high end developments are delivered,’ she added.
In Dubai and Abu Dhabi rental costs declined across the board with Dubai villas down 4.4% and apartments down 5.8% during the quarter. Abu Dhabi rents dropped by 11%, a sharp decline compared with 3% in the first quarter of the year.
‘These declines are supply driven following new on-island deliveries such as Khalidiyah Palace, Al Aryam Tower, Silver and Wave Tower. Static sales prices and declining rents have resulted in further yields compression, currently at 5.1%, and we anticipate that yields will continue to compress in the short term,’ Downs explained.
The figures confirm those released by consultants Colliers International earlier this month which showed house prices fell by 4% in the second quarter of the year compared with an increase of 2% in the first three months of 2010.
The consultancy is predicting that around 33,000 new units will be released onto the market by the end of the year, less than its original estimate of 41,000 due to project delays or rescheduling.
‘There are already more than 340,000 residential properties in Dubai with an average occupancy rate of 87%, with further declines anticipated,’ said Colliers International’s regional director, Ian Albert.
‘The market simply cannot absorb the additional supply unless the population grows and/or the release of stock is slowed down,’ he added.
Albert also warned that a dramatic drop in rents made home ownership a less attractive option for investors in terms of income generation, another factor that was weakening demand.
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Friday, August 6, 2010
Property Market in Dubai
Dubai is the emirate of the UAE, the seventh and the second largest in area after Abu Dhabi. The bulk of sales in Dubai is generated from the property and tourism. This is one reason that most people prefer to invest in Dubai property market to make profitable business and make huge profits. Real estate projects in Dubai are simply delightful and a center of attraction for visitors. The climate in Dubai is also dry so it is a perfect choice for real estate agents to invest in.
Opportunities for Buyers
Various options are available to real estate buyers in Dubai that the real estate market offers a wide range of people. Apartments, flats, villas, condominiums and more, buyers have a choice to choose something that would meet their needs and tastes. Buyers who think that the Dubai property market needs a lot of investment can find different properties for what they are looking at incredibly reasonable prices. The best part is that people can easily obtain the property at a favorable spot without having to worry about additional costs.
Opportunities for Investors
As buyers, investors can also get help in investment in Dubai real estate market. There are many options for investors who can buy products at reasonable prices and sell at prices which has been successfully established large profits. Real Estate in Dubai has helped many people to earn huge profits from their properties and take full advantage of the market. All you need to keep in mind are associated laws that are essential, especially when buying or selling a property. If you are new to the real estate market, then real estate agents can provide much help in the management of procedures, legal obligations and other requirements.
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Sunday, June 6, 2010
Dubai Property Owners Now in Control of their Units
Dubai property owners can now play an active role in management and operation of their towers and communities as per the new regulations which provide the framework for the ‘Dubai Jointly Owned Property Law,’ said an industry expert.
The guidelines, implementing ‘Dubai Jointly Owned Property Law' Law No. 27 gives home owner associations control over who maintains their units, choses service levels and costs and also the much-disputed service fees.
The new ‘Dubai Jointly Owned Property Law' paves way for the legal establishment of home owners associations, said Nicole Betts, head of Association Management, at Dubai-based Asteco Property Management.
“Now that the much anticipated and long awaited regulations are effective, the dawn of a new era in the Dubai property market is upon us. This legislation will bring much need transparency, guidelines and real estate regulatory authority (Rera) directive to the emerging industry of association management. It is good for the market,” she noted.
According to Betts, the idea of home owner associations managing service levels and controlling service fees transparently was ‘good for the market.’
"Until now the way in which jointly owned freehold property has been operated has not been regulated, it has been left up to the developer to provide property management services or outsource them to facility management companies and service charges have been calculated and collected by developers," she pointed out.
“These methods of operation have been widely detrimental resulting in a poor level or lack of services such as cleaning, security, pest control and maintenance of the buildings facilities and an inaccurate representation of service charges to the market due a multitude of factors,” the expert added.
As with any new regulation, Betts said there is a period of adjustment and property owners, developers and service providers will no doubt "face challenging times ahead for as full understanding of the regulations and their implementation becomes understood."
“The effect on the property industry will ultimately be a positive one, providing much needed transparency and disclosure on the operating costs for projects as well as project specifications and contractual arrangements,” she added.
Asteco Property Management manages several informal owners associations in Dubai and its association management team recently attended the Rera ‘Owners’ Association Management Program’ at the Dubai Real Estate Institute.
“We intend to be one of the first organisations to be licensed by Rera to manage owners’ associations as well as providing both developers and property owners with professional consultancy services to assist them with the compliance and transition of their developments,” Betts noted.
According to her, these new regulations will certainly reassure overseas investors. "Transparency is essential especially for foreign owners and to now have an owners association to help protect their interests will certainly boost confidence in the Dubai market."
"Historically, on occasions, there have been challenges in collecting service charges from owners, some refusing to pay believing that they were not legally obliged to do so," she explained.
The regulations will bring much needed legal support which will ultimately enable the owners association to file a lien (security interest) over a unit where the owner refuses to pay their service charge obligations.
“In the current economic climate, investors more now than ever need their properties to earn their keep, providing a continuous income stream and optimal return on investment. A well presented and managed building always initially attracts a better quality of tenant and most importantly retains them longer,” Betts added. TradeArabia News Service
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Wednesday, April 21, 2010
Aramani Hotel Dubai Opening Delayed
The opening of the first hotel designed by Giorgio Armani will be delayed due to volcanic eruptions in Iceland that forced flight cancellations from Europe, according to BusinessWeek.
The Armani Hotel Dubai, in the Burj Khalifa, the world's tallest building, was scheduled to open its doors on April 21, but the opening date has now been pushed to April 27.
Every element of the hotel has been designed by the fashion legend, says a report by International Herald Tribune.
The 160-room hotel will feature eight restaurants and house Armani-branded retail stores, it says.
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Sunday, February 7, 2010
Real Estate Rents Expected to Drop More
Dubai Real Estate market overview report last month according to Jones Lasalle, Dubai’s present stock of office space stands at 43.6 million sq. ft. Currently, the vacancy level is estimated to be 33 per cent of that or about 14.4 million sq. ft. In addition, the 2010-2012 pipeline of newborn supply has been updated 33 per cent due to delays and project cancellations to 40 million sq. ft. from 60 million sq. ft. Roughly 54.4 million sq. ft. will most certainly remain vacant, that calculates to a vacancy rate of 65 per cent.
The average grade A rentals like in Downtown Burj Khalifa or Dubai International Financial Centre, are currently at Dh250 per sq. ft. and are estimated to decrease even further before stabilizing by 2011 at the earliest.
Approximately 54.4 million sq. ft. priced at a Dubai average of Dh150 would yield roughly Dh8.2 billion of annual revenue for landlords. So what do you do when you can’t rent all this space?
Consultancy firm CB Richard Ellis also reports and predicts that commercial and residential property rents in Dubai will continue to decline this assemblage due to oversupply and rising vacancy rates. Lease rates for commercial space in newer areas of Dubai, which have already dropped 50%, are expected to head lower ‘as competition for tenants continues to lead landlords towards greater incentive packages’, the report said. Residential units are also likely to see ‘a further diminutive contraction during the course of the next assemblage as a substantial volume of newborn residential accommodation reaches the final stages of construction’, it said.
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Sunday, January 24, 2010
Big move predicted in Dubai real estate
Dubai real estate market will see a shift from quality creation to quality management in 2010 as it looks to rebound from the impact of the global economic downturn, according to Jones Lang Lasalle.
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Sunday, January 10, 2010
Real estate brokers now recognize as separate professional category
The prospect of an 'all professional' concept in Dubai Property moved a step closer today with the Real Estate Regulatory Agency (RERA) announcing an commendation with the Ministry of Labour (MoL) to have Dubai real estate brokers officially recognised as a separate professional category.
New Labour Cards and Residence Visas issued to realty broker will now include their designation, in exchange to the previous practice of categorising them all as sales staff.
RERA is near to finalising a comprehensive agreement with the MoL which will see all the professions it registers - much as valuers, consultants, mortgage brokers, agents, and surveyors -formally recognised as separate job categories by the Ministry. Marwan containerful Ghulaita, Chief Executive Officer of RERA, said, \"This is the first step towards a complete classification of the real realty professions in Dubai.\"
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Thursday, December 24, 2009
Dubai Real Estate Brokers Warned by RERA
Dubai real estate brokers have been warned by the Real Estate Regulatory Agency (RERA) that they face losing their licence if they fail to intend approval before running any direct marketing campaigns. The move aims to halt unlicensed brokers from sending unsolicited and often inaccurate text or SMS sales messages to the public, following complaints from individuals who have been the target of book campaigns. Yousef Al Hashemi, Head of RERA's Licensing Department, said: 'Our priority is to ensure the campaigns are legitimate and not misleading,' adding: 'Failure to comply could mean the loss of a licence or entrance not being renewed. The rules are clear and should be rigorously implemented so to protect buyers and investors. For our part we routinely check all requests for authorisation to separate campaigns.
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Monday, November 23, 2009
Real estate maintains healthy coverage in Q3
Despite the drop in new projects in the UAE, real estate companies maintained a healthy exposure in the local media with Emaar recording maximum coverage.
The Mediastow Q3 report on the real estate industry revealed that negative coverage of the property sector decreased considerably in the third quarter, compared to the same period last year. The report, the fifth in the series, analysed the media coverage of the UAE real estate sector, with a focus on Al Qudra Real Estate, Aldar, Emaar, Sorouh, Dubai Properties, Nakheel, Sama Dubai and Damac.
The 34-page report assessed the success of PR campaigns of the eight real estate developers, as well as threw light on how their media coverage fluctuated, and how it compared with each other.
Emaar – the largest real estate developer in region – maintained its lead in all sectors including manifest (explicit material exactly as it appears), PR driven and non-PR categories.
PR driven campaigns were not the highest content generators as "manifest" reports topped the list for Emaar in July 2009. This was closely followed by non-PR and positive reports in most months of the third quarter and PR-generated reports were a distant third and fourth in ranking for most of the time for all the developers.
The head of Mediastow, Mohamed Elzubeir, said: "As for coverage, Damac and Emaar had their amount of coverage peaks in July 2009, while Al Qudra Real Estate, Sama Dubai and Sorouh had their peak in August 2009. Finally, the coverage of Aldar Properties, Dubai Properties and Nakheel peaked in September."
Emaar, followed by Sorouh and Aldar, figured in the top three in terms of newspaper coverage size, measured in column centimetres (cc), in July and August 2009. September saw Nakheel in the lead, followed by Emaar and Aldar. A total of 3,962 articles from 168 publications were monitored between July and September 2009 for the report. Also, stocks movements of Emaar, Aldar Properties and Sorouh were evaluated and correlated with media coverage.
Compared to the third quarter of 2008, there was a general drop in numbers, with some experiencing a bigger drop than others. Al Qudra, Emaar and Nakheel experienced significant decreases in Q3 2009, compared to the same period in 2008, in terms of the volume of coverage.
In comparison to the 2008 Q3 report, there was a considerable drop in coverage of news items covering deals and partnerships. Even though the news of the landmark merger plans between Emaar, Sama Dubai, Tatweer and Dubai Properties was announced during this period, but it did not match the coverage of the same subject in the previous year's third quarter.
Damac and Al Qudra almost disappeared from the news coverage on deals in the last month of Q3, while Sama Dubai gained the maximum climbing up to 40 points to be at the top. Emaar maintained a steady position alternating between the second and third slot during the period, while Nakheel took a major plunge from leading in the same period in 2008 to a distant fourth in September 2009.
The overall drop in the coverage was most contrasting in the project category covering launch, reviews, updates and completion. From a healthy 246 points as the highest point of coverage, the average in third quarter of 2009 fell to below 50 points.
In a surprising turn of events, almost all leading developers increased their CSR activities.
Nakheel recorded the maximum coverage with 66 points and Emaar at a close second at 58. Other developers Aldar, Dubai Properties and Sorouh also increased their efforts and got reasonable exposure in return (all above the 30-point mark).
Print media – shouldering the maximum amount of media exposure in advertising and reporting – carried on the momentum with Emirates Business giving maximum exposure to Emaar, followed by Aldar and Surouh. Nakheel received the maximum exposure from The National and Arabic daily Al Khaleej gave maximum coverage to Dubai Properties and Damac.
Emaar, Aldar Properties and Sorouh experienced an upward trend in the third quarter of 2009. Aldar enjoyed a decent rise in terms of share prices throughout the quarter and inched up further during the latter part of September 2009.
The differences in coverage were not that great in terms of OTS (opportunities-to-see) and coverage size, with the exception of Al Qudra Real Estate, which experienced a very sharp drop. Interestingly, Aldar Properties maintained an average of 15,000 OTS throughout Q3 2008 and Q3 2009. Average OTS is a measure of the number of chances an average member of the target audience will have of being exposed to an advertising campaign.
September 2009 saw healthy recoveries in terms of OTS and coverage, as it exceeded September 2008 figures. This was the case for Damac, Dubai Properties and Emaar. Interestingly, while September 2009 provided healthy figures for newspapers' coverage size, it also substantially lowered coverage sizes of magazines.
The Prominence Index rankings were worse in 2009 across the board. Sorouh and Nakheel were the only two developers that managed to maintain the same Prominence Index in August 2009 compared to August 2008. July 2008 was the best month for the property developers in terms of Prominence Index in the third quarter of 2008, while September 2009 was the best month in the third quarter of this year.
Source: Business24/7
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