Dubai Real Estate Brokers Warned by RERA

Dubai real estate brokers have been warned by the Real Estate Regulatory Agency (RERA) that they face losing their licence if they fail to intend approval before running any direct marketing campaigns. The move aims to halt unlicensed brokers from sending unsolicited and often inaccurate text or SMS sales messages to the public, following complaints from individuals who have been the target of book campaigns. Yousef Al Hashemi, Head of RERA's Licensing Department, said: 'Our priority is to ensure the campaigns are legitimate and not misleading,' adding: 'Failure to comply could mean the loss of a licence or entrance not being renewed. The rules are clear and should be rigorously implemented so to protect buyers and investors. For our part we routinely check all requests for authorisation to separate campaigns.