Wednesday, November 10, 2010

Seddiqi Launches First Branded Rolex Tower in DIFC

Seddiqi & Sons Investment, the real estate arm of the UAE's leading timepiece retailer, Ahmed Seddiqi & SonsAhmed Seddiqi & Sons announced the launch of the Rolex Tower, the first of its kind in the Middle East and the only branded Rolex Tower globally not owned and managed by the watchmaker itself.

Created by Skidmore, Owings and Merrill, the architects behind the Burj Khalifa and Canary Wharf, the Rolex Tower in Dubai is to offer 25 floors of two and three bedroom apartments including two luxurious penthouses, as well as 31 levels of premium commercial space and a ground floor for high end retail offerings. The Rolex Tower's design, finish, panoramic views and bespoke services are the hallmarks of its status as the premiere address in the heart of the city's business district.

Mr Abdul Hamied Seddiqi vice chairman of Ahmed Seddiqi & Sons said that "This venture marks Rolex's first endorsement of the Middle East's property sector and to be entrusted with the Rolex brand is a testament to the company's collaboration with Ahmed Seddiqi & Sons over the last fifty years. The launch of the Rolex Tower demonstrates our conviction that quality and service are among the most vital considerations whether buying a watch, finding a home or building a business."

The materials and expertise deployed in constructing the Rolex Tower underscore the premium nature of the building with 40,000 meters of aluminum and glass being used for the exterior, 3385 tonnes of steel and 29,150 cubic metrics of concrete underpinning all baths and public areas. Residents can enjoy IP TV and video on demand complemented by high speed wireless access while businesses in the Rolex Tower will make use of keyless entry controlled floor access and secure generous onsite parking.

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